Wednesday, 24 September 2014

Research for Music video 5 (Laura Mulvey's theory)

Laura Mulvey's theory is on representation. She believes that the way that women are treated in the media is unjust. They serve only as objects to be gazed at by men and have no sense of sexual balance with the males in the way sexuality is presented in the media creating controversy and according stereotypes.




In my opinion I dont think any videos objectify women in this day and age as much as Nicki Minaj's videos. Which is surprising as she is obviously a woman. Women are used in her videos to make her look better. All the women in the background will be wearing plainer or less f;ashy colours and then Nicki will be wearing bright colours and jewelery to make her stand out and to make her seem like shes some sort of goddess or hierarchy above all the other girls in the video.
Of course Im not saying this isnt still seen today in male music videos;



Probably the most talked about video of 2013 and by far the most objectifying to women. I understand there a hundreds of videos similar to this one and equally as objectifying to women, but whats wrong about it is that it is a popular artist posting a demoralizing video on a site where anybody can view it. Anybody of any age anywhere in the world can see this and to young people they will see this just as how youre supposed to treat women. Thats how stereotypes are created.
Its not only just objectifying women anymore its a sign of a lack of intelligence and simply childish.

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