Carol Vernallis's theory on music videos is in the editing. Her theory being that the editing in music videos is much quicker and carefully thought out to draw the viewers attention as quick and as much as possible to a certain subject using; jump cuts, slow motion, special effects and use of a base track.
Heres a video that features Slow motion:
Jump cuts:
obvious edits and multiple close ups
close ups are used throughout and the obvious editing is the green screen and the location with all the people.
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