The function of a Music video is primarily to promote the artist by creating attention on a particular single from the artists album then promoting the rest of the album and the artist themselves from the one song.
The music videos tend to feature the artist in a story or performance so they can show off their talents and become recognisable by fans.
A music video that I think is a brilliant example is "Seize the day" by Avenged Sevenfold
you can watch below:
The reason this video is a great example in my opinion is because of the 3 main reasons.
1. It sells the song in a way the audience will remember the video.
I thought the song was very powerful before seeing the video, and after seeing the emotional and true to life story I felt more of a connection towards it. Now I think of the video every time I hear the song, which is what the aim of the video is.
2. As I previously stated it gives a clearer in sight into the story behind the lyrics. Where as most songs are interpreted differently by different people, the music video shows the audience the true meaning and allows us to gain knowledge about the artist and their lives. I think the subject is brilliant and the story is told even better through the music and story.
3. And most important of all it shows off all the artists talents. Mainly through the singers vocals in the base track of him behind bars and then the lead guitarist in the guitar solo. Other than that it cuts back and forth from the story to the band performing without cutting off the story. which in my opinion what makes a perfect music video.
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