Evaluation Q.1

E.1. In what ways does your media products use, develop or challenge forms and conventions of real media products?

I think my media products develop and use the forms and conventions of real media products as my products follow the conventions of typical products from my chosen genre. My genre being indie/rock I tried to stick to those conventions. I used dark colours for my digipak and advertisement and gave it an aggressive tone. I also tried to follow the same pattern in the music video by being moody and trying to follow a dark theme behind the comical idea of the badgers. 

The Kaiser Chiefs are a indie/rock band that follow similar methods of creating a sense of deep meaningfulness alongside an element of comedy so it doesn't come across as too heavy. 

It is videos like this from this band and others in this genre that influenced my video. It's strange and weirdly creative yet gives an impression of something more meaningful. It's in this that I think I have mostly used and developed forms and conventions. Because I have taken this concept and truly made it my own in not just my video but my ancillary work too:

A similar band to Kaiser chiefs are the Kings of Leon whom have a similar looking Album cover to my own. It has the dark moody colours and the expressionless faces that portray that rock vibe that is seen a lot in bands of this genre. Again this is where I would say I had used and developed the ideas from conventions of this genre by taking a concept that I know appeals to the same target audience as my own and developing it into my own unique creation.