Pitch Analysis

Oli Flood's Slidely by Slidely

Slideshow

19. SOCIAL MEDIA

WISDOM BADGER TWITTER

18. RISK ASSESSMENT

There is not much danger involved in the making of our production. But i can promise no real animals were harmed in the making of this video.



                       Risk                                                                                               assessment
1.                 weather        the weather is currently reported to be cloudy so rain wont be a problem, but                                                                 just in case we will keep the equipment safe from getting wet



2.       Filming fight scene.                                                                    caution as to not hurt each other



3.  taking care of equipment                                                    Never leave equipment unattended or in                                                                                                         a position where it could be damaged


4.         Each other                                  Try not to fall out with each other an focus on the task at hand

17. PRODUCTION SCHEDULE

15.STORYBOARD

14. THEORY

The video follows Goodwins theory in the way that it has a strong narritive, theres a clear story happening throughout the video which uses the singer as a narrator as well as a singer as well as the rest of the band whom all perform to the camera with various instruments and styles.

The video is Amplification as it tells a story but doesnt follow the lyrics word for word like Illustration. The video is connected to the lyrics but add a layer of meaning. I think this is the strongest way to make a good song/video that work well together as you dont have to follow your lyrics so strictly but there is a concept there for you to follow when making the video

13. INDUSTRY

POWTOON

12.POST PRODUCTION

11. GREEN SCREEN

no green screen will be used in our production.

10. DIGIPAK

my idea for the digipak was based on image i found online of a different album cover. it interested me because it featured an animal split half and half with a human face. which is kind of the look i would like to have gone for with my animal theme. The dark background brings out the vibrant smoky colours of the face and makes it look more appealing and powerful. 

...It's just a shame I cant draw to save my life. I thought I'de do the same thing for my digipak but with a badger. If i get the chance I will make it on photoshop.

The close up type album cover is very typical for a first album cover as it helps promote the artists and what they look like. 

and for the inside cover I wanted to have a picture of the band all standing/ crouching together as badgers. For the same reason as the close up front cover image it serves to promote the band and who we are. 

9. SYNERGY

I don't want to keep repeating myself as there is nothing creative about being repetitive. But my key visual element that I am using through out all my work is the theme of badgers. Its in the name of the band, title, song, video, digipack, previous work, etc. Everything I have created has been something based on 'badgers'. This link in all my work gives us a branding that is easy to identify. Much like daft punk for example who wear their futuristic helmets, which are on the cover of their futuristic style album and futuristic style video. The futuristic theme is their branding and it easy for audiences to recognise them as well as being a good sales technique. You'll remember something that you see often without even trying or realizing and that is the technique that I have been trying to use for my product.

8.COSTUME

I decided that for the majority or at least half of the music video we would wear suits because I liked the idea of us all wearing black and white as it goes with the badger colours and the masks. It also makes us look like a unit when we are on camera. Another point is that it fits with the genre in the idea that people in rock videos are trying to look cool and look good more than anything, its also a very british thing to wear as it adds that sense of class that only british people have. It's an idea that goes back to bands like the Beatles and continues in bands today. It's a timeless style that fits nicely with the genre.

I also decided that we would wear leather jackets or something as close to this as possible as this is something very stereotypical in the genre. Nearly every member in every rock band from the 70's to today 'rock' the leather jacket look.  It would almost be wrong of us not to wear leather jackets for the video. 

                                       

7.SETTING AND LOCATION

I will be filming in a park called "Mansfield park" which is a filed with a great view and lots of greenery right near my house. Apart from the intro most of the video is shot in this location. I chose this location because Its where we first formed the band and came up with the idea for the music video. This location has a sentimental value to all of us as well as being visually appealing with the great view. It is also very green which is something we are aiming for as the theme is based on a wild animal.

5. AUDIENCE 1 AND 2

The thing about the genre of rock is that it is quite diverse. So it is dificult to pinpoint a main target audience but the genre is mainly dominated by young males. yet I've seen 10 year olds and 80 year olds at concerts, males and females. The music is timeless.Thats one of the reasons i like this genre so much and why i chose it. Pop music will target a specific audience, i.e young people so when displayed to other audiences it doesn't appeal as much. Where as I believe any one can enjoy rock or at least appreciate the talent involved.

Which leads to my next point that is if anyone can enjoy the music then everyone can enjoy the video.
The music is fun and enjoyable to listen to and it links directly to the video which is just as fun.
Thats the main appeal about the video is that it's funny, seemingly unintentionally as the idea of the song is a serious message but it is displayed in a funny way. This is something that is seen a lot in rock music videos.
It actually comes from an old theatre technique called 'Verfremdungseffekt' which is a distancing effect, for example using humour to make the audience forget about the subject of the the play and focus on the context. In the case of my video the badgers are used as humour for the audience to see the context. 

 That is the definition of the technique used.


Heres an example of the technique being used. The song 'sugar we're going down' by Fall out boy. 
The video features a boy with antlers who is bullied and even hunted by people in his community, kids throwing things at him and people making jokes about him as he falls in love with a normal girl is whats funny about the video. But the song is about being accepted and being who you are. 

4. INITIAL IDEA

BACK STORY....

I am an alien that came to the planet 18 years ago. I came here to learn about the human ways and become one of you but I crash landed in a field and instead was found by a family of badgers. They raised me, sheltered me and fed me and soon they became my family too. I felt sorry for them not being able to communicate for themselves to the rest of the world so I have taken it upon myself to create a viral internet video (which is the only thing that seems to get to people these days) to raise awareness of the badger cause.

Initial Idea...

I wrote the song a few months ago and me and my band thought it would be a fun idea to make a music video for this song. we sat in Mansfield Park and came up with loads of ideas until we had a polished idea of what we wanted to do then I decided to do it for this media project. I am very pleased with the idea and I think it will be a very enjoyable product and will be a great success in sound and in video.

Inspiration...



Pearl Jam is a band that was a big influence when coming up with ideas of how to perform as they had a similar music style.



I really like this music video becuase it shows the band performing but still manages to have a strange storyline with wierd cut aways, without steering away from the band.

3.BRAND IMAGE

We will be wearing badger masks in the video as that is the theme of not only the song but of the hole band. Synergy is used throughout the whole production. It establishes our identity and gives us an image. People will be able to see badgers throughout and get a longer lasting image of what the band is. Other than badger masks we will be wearing suits because I wanted to create an image of black and white. We are all wearing the same outfit with only a small added touch to each of the costumes so we all have our own identities.

 

2. SONG CHOICE

The song is called 'The Badger in I' it is my own song. Written and performed by myself and my band. It is an Indie/rock song and we will be filming in a field in Chingford and my back garden, the idea is to make the theme of the video as badger like as possible but with human characteristics so it remains relatable.

1.CONCEPT

Here I am meant to describe the concept of my music video in one sentence. I could do it in one word; "Badger".
But to better inform I would say this "The music video follows the story of a boy fighting himself over who he is and who he decides to become." 

moodboard for music video

Research for Music video 12 (Reflection on progress)

So far I think the blog is better than last years. I've definetely payed more atention to it or at least the writing of it.
At the moment I would only give myself an 6/10 because I havemt used any ICT other than posting videos and completing the tasks on the blog.
I need to complete more tasks using different ICT
Post things more regularly
and make sure I stay on top of things.

Research for Music video 11 (Skills Audit)

I think my work since the AS year have developed somewhat. Having the pressure of doing the work on my own this time has been a welcome challenege, but hasnt come without its diffficulties. So far it has been much more interesting than last year and hence it being easier to research. Not just simply googleing things but actually looking into the actual subject mater and studying it for more information to help with the tasks. My analysing skills are more in depth than last year as there is more of as need to analyse than an ask to. And finally determining what is relevant and what isnt its something I have learnt this year. You cant simply write down everything you know about something you have to determine whats useful and create something that works out of that.

Research for Music video 10 (Synergy HW)

The artists Daft Punk have a futuristic theme throughout their work. They wear robot helmets of silver and gold which feature on their album cover "Random Access memories"

The title "Random Access memories" also abbreviates to R.A.M. which is  the memory that is in a computer. Continuing their futuristic\robotic theme of technology. 

Research for music video 9 (Evaluating Lip sync)